Friday, December 14, 2012

If you can't measure it, don't make it

Inman News is one of a couple different industry RE groups I check in with once in a while.  Yesterday I was watching a clip from a summit they held in NYC.  The speaker was CEO of a company selling new technology around lead generation.. blah.. blah.. blah...Their stuff wasn't all that great actually but in her talk she said something that really got my attention.  She said "Our motto is; If you can't measure it, don't build it'. 

The connotations for business are obvious.  You can't waste time, talent and resources on things where you can't see/measure improvement.  But this also has relevance in other areas of life outside of occupational stuff and I got to thinking about them.

I've said this in the past but one of my core appreciations is the function of  'improvement in a process'.  As much as I am a free thinking, outside the box kind of person I am also pretty structured and like to schedule a progression toward goals.  In this, I think the Inman speaker's motto (if you can't measure it, don't build it) is super relevant.

Another way of thinking about this would be a pattern of frequent evaluation.  In bike racing for instance, where dialed in training is everything,  having a consistent measure of index is critical.  In personal areas this would be equivalent to a consistent and honest assessment of fulfillment and happiness.  I think without these things we get off track and can get lost pretty fast.

The flip side of this is a process of squander, just throwing your energy about.  It's un-chanelled and will yield fireworks that get attention but serve no purpose and achieve nothing meaningful.  It's light but it's not real light so don't bother chasing it because when you get there it'll be gone.....know what I mean?

Having said this, I have to admit I have seen un-channeled energy succeed really big before but it's rare.  When it happens it's usually due to ungodly talent, sick timing or blind luck.  I've never had any of these things, sadly.

Peace and roll strong.


  1. I think you're downplaying your innate talent a bit too much.

  2. Ski racing is a good example of this for me. You can train all you want and think you are making good turns. But you can't fool the clock!

  3. ZenMan, not sure about that but sure appreciated, thx.

    Right on John. Good example.